Listening is an art itself.
At UFMC (Umbrella for Music Curators), we believe that music is more than just sound—it’s a powerful way to connect people across borders and cultures. Run by Ponava Radio, UFMC is a platform built to support unique, artistically valuable music and sound, from jazz and progressive electronic to sound art and contemporary music. We’re here to showcase the music that often gets overlooked in the mainstream, giving artists, curators, and listeners a space to share, discover, and experience something different.
In a world where many innovative artists struggle to reach their audience, UFMC steps in to bridge that gap. By offering curators the tools to present music in a thoughtful and engaging way, we’re helping listeners discover sounds they might not have encountered otherwise. We believe that music needs context—understanding and appreciating it fully requires more than just pressing play. Our mission is to celebrate creativity and ensure that no meaningful music goes unheard.
Our Vision
At UFMC, we see music as an art form that reflects who we are—our cultures, our emotions, our stories. We’re here to nurture Europe’s musical diversity, bringing together a community of curious listeners and adventurous creators. Whether through on-demand streaming or live events and festivals, we want to create a space where independent voices can shine, and where listeners can find music they never knew they needed.
What We Offer
- Streaming meets live experiences: UFMC isn’t just a place for on-demand streaming; it also bridges the gap between digital and live music experiences. Curators bring together indie labels, artists, and music professionals, crafting programs that give music the depth and context it deserves. Through live events and festivals, we take the music beyond your headphones.
- Curated with care: We believe music criticism matters. It’s not just about listening—it’s about understanding. Our platform connects curators with listeners, providing a deeper appreciation for the music they present, helping you discover new worlds of sound with a bit of context and insight.
- Fair, transparent support for artists: At UFMC, we’re committed to giving artists the rewards they deserve. We make sure 80% of all listener fees go directly to the people who create the music. Our embeddable player makes it easy for listeners to support artists with direct donations or by paying for content. And we take care of all the legal stuff too, paying fees to copyright associations so that local, independent music can be heard across Europe.
- Tools for creators: For curators, we provide the tools to create and share playlists, podcasts, and albums that push musical boundaries. For artists, we give them a way to connect with their audience, expand their reach, and share their vision with the world.
- Sustainability at heart: We’re committed to making music distribution more sustainable by reducing the need for physical media. Our digital platform helps minimize waste while bringing music directly to listeners. Plus, our smart autoplay feature helps you discover high-quality, undiscovered music with ease.
Our Impact
UFMC is more than just a platform—it’s a community. We’re building a European-wide space where curators, artists, and listeners can come together and thrive. By giving artists the tools to grow their audience without compromising their creative vision, and by helping listeners find music that truly resonates, we’re shaping the future of music—one that’s fair, diverse, and driven by creativity.
Join us and be a part of the future of music—a future where independent voices are celebrated, and music is shared with purpose and passion.